Business-to-Government (B2G) is the marketing of goods and services by the private business to the government sectors which include market communication, web-based communication, branding, and other products and services. The private business will then bid for the opportunities that the government presents in form of request for quotations (RFQ) and other forms which will then require the suppliers who are the businesses to respond to them. These jobs will then be given to the businesses on the basis of a contract will expire after a given time that then the government presents the opportunity to the market again. To this businesses, there are great advantages that they enjoy and these are discussed in the paragraphs that follow.
The advantage that the B2G interaction to the business is that the business will have the benefit of marketing itself. The importance of marketing to the business is the ability to make more profits to the business and also ensure the fast growth of the business. A private business that gets to conduct its business with the government will have a good platform set to advertise themselves in that most of the people will have trust in a business that is involved with the government. When a business is involved in such a situation it will be able to grow fast and make profits.
The next advantage that a business has is that it will be able to get profits that are important for the projects that they support in the community. Private business has projects that they have in the communities that they are in. The projects will be able to be sustained by the businesses because of the business getting profits. When there is a relationship between the government and the business, the business will have a source of income that will be important for the profit that they need make and also to support these local projects in the society. Businesses start projects that will see the communities develop or those that are meant for the wellness of the people.
In every country there is are rules that are set for the business to be in operation. The business will need to pay the taxes and also keep on registering with the local government. It is sometimes challenging for the businesses to follow all these. With B2G, the business has the capability of operation because of the fact that the government sector will require operating with a business that completely follows all the regulations and provisions of the law.